We took over a FaceBook ads campaign with a $7,000 daily ad spend that was converting at nearly $8 after 4 months and ongoing support from a facebook rep. The campaign was losing thousands of dollars per day and on the verge of putting the client out of business.
Automated email sales funnel.
Referral incentive and affiliate program.
Advanced tracking systems for all landing pages.
Revision of all ad content and video promotion design.
Market research leading to a complete revamp of campaign targeting.
Conversion on nearly all ads was brought down below 90 cents (as seen in the screenshots below), a rate virtually unattainable in the industry.
Our client was operating in a highly competitive healthcare and biotech verticals, where the email open rates stood at mean of 19.14%, with a click through ratio of 2.94%, and click to open ratio of 15.38%. The client was performing more than 15% below industry standards. The client was also obtaining targeted contacts at a rate of $2.80 per contact, which is near average in the respective vertical.
Improved subject lines and content across the board
Helped the client source leads from more cost efficient sources
Established advanced list segmentation based on consumer psychographics and engagement
Updated the wireframe and design of email templates and implemented improved call to action
Email open rate – 42%
Click through rate – 5.3%
Lead sourcing decreased to – $1.20 per contact
We took over social media management for a sports news and media channel in the highly competitive Mixed Martial Arts (MMA) vertical. The client’s internal team was putting in nearly 11 hours per day into growing the social media following and was struggling to pull followers from the industry leaders.
Focused on digital PR to drive traffic
Implemented influencer marketing strategies
Used unique referral incentive programs and sweepstakes
Implemented unique content strategy to differentiate the client
Used network marketing with non-direct competing social channels
Facebook – 610,000+ followers
Twitter – 122,000+ followers
Youtube – 160,000+ followers
Instagram (35 days of activity) – 12,700+ followers
Website traffic growth as a direct result of social media activity – 340%
The client was able to increase their advertising and media pages by more than 600% as a result of it’s social media traction.
Our client was working to raise funds for an innovative drone technology. After failing to raise funds from angel investors and VC.
Launched a 30 day KickStarter campaign
Implemented unique social media communication strategy
Ran a full PR campaign to build traction prior to launch
Built an 18,000 person email list of robotics enthusiasts
Used referral incentive and affiliate marketing to build word of mouth
Raised $470,000 via KickStarter
Raised an additional $8,000,000 through VC due to the success and proof of concept established on KickStarter
Our client was operating a newly established website in a highly competitive wedding industry and failing to achieve SEO traction after working with an award winning Australian agency for nearly 7 months.
Provided complete on-site and mobile optimization
Built premium content and used it to obtain top ranking PR
Researched competitors and established a network with the top channels
Engaged in weekly off-site outreach in order to build high-quality backlinks
Achieved page 1 ranking on more than 90% of keywords
Outranked several companies who had over 3 years of intensive SEO work
The clients conversion rate increased by over 38% and event attendance grew drastically