Analytics

The ability to understand and predict consumer behavior has never been so accurate or readily available. Companies who pass up on implementing analytical capability into their strategy and stick to “guessing” miss huge opportunities.

We have industry leading analysts in a host of specialties:

Multivariate testing
Big data analysis
Digital analytics
Data visualization

We can help:

Optimize your price point
Find your most responsive segment
Determine your customer acquisition rate
Find your peak season and seasonal points
Predict what items your customers will bundle together
Get to know your clients on a deeper level

Our slogan says statistically driven for a reason. Many agencies have the skills to get relevant data, but often don’t understand how to relate it to business practice or display it in a way that makes sense to someone without advanced statistical knowledge. We can get you the answers you need and present them in a way that’s easy to understand and implement into your business model.Data and analytics are at the core of everything we do. We don’t believe in guesswork, we believe in analyzing all available options, using metrics to predict the outcome, and implementing analytically driven marketing strategies that product results.

These days when you mention analytics, most people think Google Analytics, Kiss Metrics, and the like. These are excellent technologies, but they are just the top layer of the advanced analytical capabilities available to companies today. Lucky for you, at FinalStepMarketing we go well beyond the basics. We are the top analytics agency in NYC and have awards to show for it. We work with SAS and SPSS data analysis, JMP data visualization, Omniture web analytics, and many other highly sophisticated technologies that can do wonders for your company.

Anyone with intermediate knowledge of analytics can take Google Analytics data and create a report. We can take volumes of raw data, decipher it to identify consumer behavior patterns, predict future behavior, and tremendously improve your conversion. Don’t guess at marketing decisions that can have a significant impact on your business, trust NYC’s top analytics and big data specialist to help make the right decision.