Branding a company is one of the most difficult aspects of business development, because mistakes here can haunt you for years to come and costs hundreds of thousands of dollars to correct. Branding involves much more than developing a logo or marketing collateral. It is about how customers perceive your brand, and how that perception aligns with your corporate goals and products or services.
Making a nice looking design for your brand is simple, but there is a reason Pepsi spent a $1,000,000 on its logo design. Consumer perception happens on a deep psychological level, which takes a very keen eye for detail. We stand by our slogan in our brand design: Statistically Driven, Creatively Defined. Our brand design strategy is always based on comprehensive demographic, psychographic, and pain-point research and brought to life with eye- catching graphics.
It’s easy to create a logo that looks good, but smart branding goes far beyond that. At FinalStepMarketing we create brand design that captures attention and resonates with the target market.
Many things have to be considered when developing a new brand or re-branding a company:
• Will the content send the right message to the customers?
• Will it make the company stand-out in a crowded marketplace?
• Is the design modern and stylish enough to keep the brand fresh for years to come?
• Will it match the website, product packaging, and other material the customer intends to keep?
With us you get more than you would from a team of designers, content writers, or strategists. We know all aspects of branding and leave no stone unturned. We are known as one of the top branding agencies in NYC and have amazing branding work to show for it.