If the saying “first impressions last forever” is true, than your brand collateral may very well be your most valuable asset. Whether it’s your business card, media kit, banner, custom mug, t-shirt, or branded bottle of wine, it will often be the first item a customer will encounter when being introduced to your company.
Your brand identity is not just how customers remember you and perceive your brand, it speaks volumes about your attention to detail and commitment to excellence. It’s no wonder some of the best-known companies have spent hundreds of millions on their brand identity design (http://www.businessinsider.com/10-most-successful-rebranding-campaigns-2011-2).
At FinalStepMarketing we don’t believe in shortcuts, because we know that when it comes to marketing collateral, getting it right the first time is everything!