Google Adwords and Microsoft Adcenter currently rank as the #2 best converting digital marketing method, right behind SEO. For many companies who do not have the luxury of waiting for over three months to reach page one the organic way or for those who want to test out the market before investing in a complex SEO strategy, SEM can become the go-to digital channel.
The days of using the Adwords planner to setup and run an entire campaign are long gone, and companies who have not adapted are losing money by the hour. FinalStepMarketing understands all the ins and outs of the quickly changing SEM landscape. We look at current analytics, time engagement metrics, device usage, content relation, conversion rates, and applicable profit margins to setup and manage campaigns that produce optimal results. We understand landing page and sales funnel to market compatibility, allowing us to conduct the entire campaign without third party support.
When done right, search PPC can be tremendously profitable; when rushed, it can cost a business thousands. FinalStep is here to help you avoid mistakes before they begin.