Research

Effective research is vital to the success of any business. A business that does not perform proper customer segmentation and markets to their entire base the same way rarely succeeds. Effective market, competitor and consumer research is our strength and the core behind all of our decisions. With our help, you will get to know your customers on the deepest level and be able to format communications in a way that truly resonates with them.

We can help:

• Perform feasibility analysis for a new product or an extension
• Identify current demand in the market
• Project future growth and shift in consumer need
• Develop a comprehensive customer profile, including demographics, psychographics, pain-points, and segmentation
• Perform detailed competitor analysis to identify opportunities for expansion and build effective messaging based on what has been proven to work
• Locate leads for social networking, partnership marketing, or investor outreach

Whatever your goal, efficient research is where it all begins. Attention to detail in our analysis and the ability to present these results in an easy-to-understand format is what distinguishes FinalStepMarketing.

Intelligent, comprehensive research work requires several key elements:

• Knowing how to conduct manual analysis
• Access to premium databases and research software
• Understanding the customers business and the direction they want to pursue
• Ability to distinguish between the right data and “all data”
• Knowing how to present complex data and findings in a way that is clear and easy to understand for all stakeholders

There are research firms that know how to obtain information, and there are marketing firms that know how to use the information. At FinalStepMarketing you get the best of both worlds. We have an extensive background in performing sophisticated consumer behavior analysis, competitor research, and market study, but what’s even more important is our experience taking the data and using it to build high converting marketing campaigns. If you are looking for data you can use and a partner who will work with you every step of the way to assure your money doesn’t go to waste, trust one of NYC’s top research and marketing firms.