Video Production

It’s true, “Content Is King” and video- based content is where the most effective engagement lies. Just a few years ago, building a high quality video commercial for less than $20k did not seem feasible. Technological advances and market demand have changed this, making multimedia marketing readily available and nearly a necessity for any business looking to stay up-to-date, take advantage of all major social channels, and provide the content that users demand.

As with any modern marketing collateral, a lot goes into producing a high quality video. It’s vital to capture user attention in the first few seconds, drive call to action seamlessly throughout the pitch, incorporate brand messaging effectively, make sure the voice-over matches perfectly with the graphics, and much more. We specialize in developing stunning animation, video, and audio production. We use the most innovative techniques and modern technology to assure our work is compatible with all current technology and leaves the viewer wanting to see more. Whether you are looking for a simple website testimonial compilation, a 3D cartoon animated tutorial, or a virtual studio interview production, we can get it done.

We have access to professional voice-over talent and music producers to assist with development, and some of the best videographers in the industry to assure the final production quality is top notch. We can assist in finding photos that will appeal to your specific target market. We can even hand draw your content, for added authenticity.

We will use our marketing background to help develop your idea into an innovative concept and provide you with a product that will make your company stand out!

We can provide you with:

• A script and production guidelines tailored to your product, brand and business goals
• The best actors, video crew, audio professionals, and any other necessary staff
• A professional studio environment and equipment
• Animation, green screen editing, and any other multi-media design work necessary to make your video the best it can be

New York is filled with video production companies, many great ones who know how to produce high quality footage. So what makes FinalStep different? We have been working with some of the best, award winning videographers in NYC for over a decade. We have developoed a great network and connections that allow us to negotiate incredible rates for our customers, but what really makes us stand-out is our marketing savvy. We work with production companies to shoot footage that not only looks amazing on screen, but also resonates with customers and leads to engagement.

Building a great video today takes a smart collaborative effort. When you combine the creativity and marketing savvy of Final Step with the tremendous videography skills of our partners you get video that is bound to go viral. A great looking video captures attention, a well made video gets people thinking, a video made by FinalStepMarketing gets people talking. A recent political promotion video we built led to over 2 million views, beating the previous version by over 600%! Both videos were done by highly qualified multi-media designers. The difference was in the message. We conducted extensive research on the target market and identified the right pain-points and concerns. The final product addressed them all in a fun and engaging manner, the result was thousands of comments and shares.

We develop our videos with several things in mind:

• Creativity and visual impact to capture attention
• Ease of engagement to increase virality
• Smart messaging to put your company in the best

A video design company knows how to build great looking videos, we know how to build great looking videos that capture attention and lead to conversion. Video product in NYC is one of the most competitive environments. We have been able to win projects over some very well known video production firms because of our marketing advantage. We don’t build videos to look good in a portfolio, we build videos that customers want to see!