What’s Happening in the biz

Selling products in high demand takes a marketing plan to get your products out to the consumers and be profitable. And, with these changing times, marketing products that relate to COVID-19 have had a considerable impact. Since the COVID-19 outbreak jumped from a world emergency to...

With the emergence and rapid growth of COVID-19, our world has dramatically changed overnight. Not only are sporting events being cancelled and businesses decreasing hours of operation, but entire countries are mandating shutdowns and advising quarantines. However, not every business can afford to close for...

SEO is one of the most effective ways of getting the traffic you want onto your site. However, as search engines are getting smarter, they are starting to crack down on websites making wrongful use of SEO. Although penalties are sure to keep abusers at...

Large corporations are not the only ones that can use big data to assist them in decision making. If you are running a business, you might have already heard of Big Data and Data mining, which are now common terms in business circles. Data makes up...

Over the last few years, the value of consumer data has posed new challenges for businesses. This is primarily because the way companies advertise their business is entirely dependent on the information collected through various platforms. While the marketers are aware of how valuable personal data...

Analytics based marketing is effective because it is based on real data rather than speculation. An NYC Digital Marketing Agency that focuses primarily on analytics driven marketing techniques is far more likely to be successful with its campaigns as opposed to experimentation or speculation. There...

There’s no doubt that well planned and high quality digital marketing is fundamental to the success of virtually every business out there. However, company owners and managers often focus on the marketing strategies and techniques that they are the most familiar with rather than experimenting...

Direct marketing is certainly not new, but it remains one of the most reliable forms of reaching your potential customers. It is a potential goldmine for companies that have yet to implement it. Studies have found that 77% of people who receive direct mail are...

Justifying the cost to hire a business consulting company in New York can be challenging for some business owners. However, a good business consulting company is worth its weight in gold and can help you at any stage of your venture, whether you’re working out...