Marketing and Advertising

Google algorithm looks at thousands of signals before determining the page rank and its authority. Knowing which factor carries the most weight can be the key for webmasters and businesses to rank higher in search results. When it comes to SEO, we usually talk about the...

Using analytics for business decisions has become a common practice in today's world due to the easy access to a variety of analytics tools. It has amazed everyone how analytics can help businesses identify their audiences, improve their products and fix existing issues with their...

The world of marketing has witnessed dramatic changes over the last few years. Today, marketing is based primarily on technological practices. It is especially important for startups to make sure that the marketing strategies they have in place follow the latest trends and practices. However, one...

Social media has now turned into more than just a platform to connect with other people. It has now become a platform where companies can meet possible buyers. Many companies nowadays use social media to gain traction for their product or in other words, create hype. Websites...

Cryptocurrency is one of the most talked about topics today, which is why it is not uncommon to witness it appearing on blogs, forums, discussion boards, etc. these days. Due to the high interest of people in the world of cryptocurrency, the concept of ICO...

Advanced analytics is the latest iteration of marketing techniques designed to help drive changes and improvements in business practices. While valuable to all aspects of a business, advanced analytics is particularly helpful to the marketing effort, specifically in optimizing the communication and relationship with individual...

Analytics based marketing is effective because it is based on real data rather than speculation. NYC digital marketing agency that primarily focus on analytics driven marketing techniques are far more likely to be successful with their campaigns as opposed to experimentation or speculation. With the variety of...

There’s no doubt that well planned and high quality digital marketing is fundamental to the success of virtually every business out there. However, company owners and managers often focus on the marketing strategies and techniques that they are the most familiar with rather than experimenting...

When it comes to your business, it’s pretty likely that digital marketing isn’t your main focus. So when you hire employees, you’re most likely going to hire people who do what your business does; this leads to a need for outsourcing non-essential positions. Digital marketing,...

Utilizing SEO in the digital marketing of your business is an effective marketing technique. When it comes to looking for help in this, searching for the best SEO company in NYC can seem like a daunting task. Here, we have provided some important questions you...