07 Mar Best Practices for ICO Marketing Outreach
Cryptocurrency is one of the most talked about topics today, which is why it is not uncommon to witness it appearing on blogs, forums, discussion boards, etc. these days. Due to the high interest of people in the world of cryptocurrency, the concept of ICO (Initial Coin Offering) was established which helps people raise the funds required to start their cryptocurrency projects. ICOs have made it easy for small-scale projects to test the value of their idea and find out what kind of response they should expect. However, the success of an ICO depends greatly on how much exposure it gets and therefore, you need to make sure that you have underlined a solid marketing strategy for yours.
More and more ICO campaigns are now facing failure because of their inability to reach their “soft cap” which can be mainly attributed to a lack of planning. So, before you set up an ICO campaign, make sure that you have considered taking the following steps:
1. The Use of Social Media
To engage your audience effectively, use the help of social media platforms. The more hype you create about your upcoming currency, the more interest will be developed in the minds of potential investors. However, marketing your ICO on social media will not be as simple as marketing any other campaign since giants such as Twitter and Facebook have banned any kind of ICO advertising.
Nevertheless, you can attract attention by taking part in discussions on different Facebook groups, as well as, on Reddit, Telegram, and even LinkedIn Groups. You can also seek help from a blockchain and crypto currency marketing firm that specializes in increasing the ICO’s exposure.
2. The Importance of Your Website
To give your ICO a solid start, you need to make sure that you have built an easy to understand but a quality website. You can upload video content on your website that focuses on familiarizing the visitors about your project and also use different SEO techniques to increase exposure.
An experienced blockchain and crypto currency marketing agency can help you understand the importance of your website and build one that is able to achieve your goals. They are able to enhance the visibility of an ICO by improving significantly the blockchain and crypto currency website design.
3. Attention to Legal Details
Because of the presence of many scammers in the world of cryptocurrency, there are regulated bodies that are responsible for carrying out the auditing of ICO campaigns. It is therefore important to pay attention to the legal consequences of the claims that you make when marketing your ICO campaigns. Before making any announcements, you should make sure that all your claims are strong enough to go through legal and public scrutiny without any ramifications.
4. Listings and Press Releases
Many press release agencies have dedicated their efforts to cryptocurrency projects. These platforms are visited by interested investors looking for information about upcoming projects and can, therefore, be used effectively to market your ICO campaign.
Moreover, a major part of your marketing campaign should be to get the ICO listed on top-tier sites that will give your project the visibility and credibility it requires in exchange for a fee.
5. Bounty Programs
The use of bounty campaigns emerged in 2017 to create interest in the minds of investors for a particular ICO. In this kind of program, people who choose to carry out different tasks for the cryptocurrency in question are rewarded with tokens. However, you should make sure that you do not give out tokens to everyone out there as it can negatively affect the credibility of your overall project.
While trying the many ways to gain attention for your ICO, it is important to remember that the credibility of the influencers matters more than the number. This is because the success of your ICO will depend majorly on the level of its credibility since there are a lot of scammers in the market. If you cannot carry out the task of marketing your ICO project on your own, you can take help from different marketing agencies that are specialized in making ICO campaigns successful.