When Kickstarter launched in 2009, it ushered in an impactful new medium for acquiring financingand forstartupsto interact with their audience and gain valuable market data prior to launch.
Kickstarter was a massive gamechanger, and today there are many other alternatives from Indiegogo to GoFundMe, and more. Today, crowd funding marketing agencies like Final Step Marketing help companies of all sizes with obtaining no-obligation capital for new ventures.
Crowdfunding changed the narrative of how new companies can get going. Instead of reliance on investor capital or difficult to obtain bank loans, savvy startups can get direct funding without any obligation or costs other than producing and delivering a future product.
The Obstacles and Stigmas of Crowdfunding
Though it is true that crowdfunding existed before Kickstarter, the accessibility to it has never been higher afterward.
If you are considering crowdfunding for a current project, you have jumped into a competitive, challenging and promising new world, and you need to navigate it with care.
As great as resources like Kickstarter, and Indiegogo are, some problems have arisen. Some campaigns never manifested. Large corporations with vast budgets are also exploiting these platforms that were originally designed for small businesses and independent artists.
Although these problems have nothing to do with your business, it is the perception around crowdfunding where you will find some of your biggest challenges.
- How do you make a campaign that is trustworthy to your target market?
- How do you engage people through brand loyalty when the brand is not fully developed yet?
- How can you expect customers to invest in a future that is not guaranteed?
At Final Step Marketing we understand what it takes for effective crowd funding marketing and how to make a splash from the get-go. We can help you work with these powerful platforms and develop effective crowdfunding strategies while navigating around the obstacles.
A Carefully Planned Approach
Our crowdfunding marketing services are primarily focused on results and generating as much buzz as possible prior to your launch date. We can execute effective PR strategies, build transparent campaigns, create open dialogues in social media, create a variety of content ahead of your launch, and more.
Your crowdfunding campaign will also combine two strengths we find highly important as an industry-leading NYC crowdfunding marketing firm. We commit to detailed market research so we learn all about your industry, your specific goals, and the analytics necessary for reliable marketing decisions.
But we also develop broad-minded creative digital marketing strategies to
impact your target market, create a unique brand and stand out from the crowd.
Don’t go in blind on any crowd funding campaign. We prioritize market research and work proactively ahead of your launch date for maximum results. You have a narrow window of opportunity but you can reach your funding goals.
We can help you with the following crowdfunding marketing needs and more:
- Utilize multiple marketing channels i.e. social media, SEO, forums, and blogs to generate buzz
- Craft effective, compelling action-driving copy for your crowdfunding page
- Develop attractive reward tiers
- Utilize influencer marketing for additional exposure
- Assist withorganizing tours, presentations, trade shows, and other various marketing events
- Create a strategy for exposure torelevant online communities
Start a crowdfunding campaign that has the potential for a massive splash. Sparkan ongoingconversation before, during, and after your launch that can be scaled as you grow.
Time is of the essence – you don’t want to wait until the last minute to start working on your crowdfunding marketing. By then it is often too late. The most effective marketing should start several weeks ahead of your launch date.
Contact us at (646)-504-0611 for help from a leading crowd funding marketing agency. You can receive a free 30-minute consultation where we will identify exactly what you need for a thriving and successful crowd funding campaign.