The client was a large PPE (personal protective equipment) distributor, operating in the midst of Covid, under strict regulations.
Their objective was to reach very specific decision makers at schools, government, and other select industries.
The client was operating under a tight marketing budget and had limited time, which negated many traditional marketing channels.
Scraped contact information of targeted contacts, segmented by industry, company size, position within the company, seniority, and knowledge of healthcare space.
Conducted a 3 phase marketing outreach:
Qualification included a thorough questionnaire, followed by a qualifying call from the client’s rep.
We were able to provide highly qualified leads for the client for $62.
This number exceeds all paid media standards in their industry.
Our client was one of the most popular veterinary clinics in the tri-state area. After spending over 27k over a 6 month span with a large local agency to manage their ad spend they brought us on to audit the campaign, which was failing to scale.
Start:
After 10 days of our work:
Adjusted ad copy to focus on differentiation and customer pain points
Integrated a more thorough negative keyword list
Implemented a comprehensive split testing program
Eliminated low converting income, age, and demographic segments
Implemented a post lead capture referral incentive program on the landing page
Reduced cost per conversion from $10.84 to $3.65
Increased lead to paying customer rate from 28% to 42%
Replicated the campaign to Microsoft Ad Center to increase reach, while retaining cost of customer acquisition.
We took over a FaceBook ads campaign with a $7,000 daily ad spend that was converting at nearly $8 after 4 months and ongoing support from a facebook rep. The campaign was losing thousands of dollars per day and on the verge of putting the client out of business.
Automated email sales funnel.
Referral incentive and affiliate program.
Advanced tracking systems for all landing pages.
Revision of all ad content and video promotion design.
Market research leading to a complete revamp of campaign targeting.
Conversion on nearly all ads was brought down below 90 cents (as seen in the screenshots below), a rate virtually unattainable in the industry.
The client was a lifelong entrepreneur, with limited funding, but large ambitions. His idea was a unique software targeted at real-estate brokers. He knew he did not have the budget to contract an agency to do all the work for him, and understood that having a low skilled off-shore team handle the marketing would not allow him to get ahead of the competition. He wisely decided to contract Final Step on a mentorship basis.
Conducted all the market, consumer and competitor research necessary to help him gain a good grasp of what was ahead.
Built an easy to follow marketing strategy that fit his skillset and the time he had to dedicate, and focused on organic marketing, rather than expensive media buying.
Provided comprehensive 1 on 1 training until the client was comfortable taking over on his own.
Through guidance and support of our network, the client was able to obtain excellent press and cross promotion from partner companies. This provided the business with expedited growth, without a large upfront investment. After reaching the 10,000 member benchmark, we were able to connect him with strategic investors to expand the business further. The software is currently one of the top sellers in the industry and has been featured by many notable real-estate publications.
We were working with a well-known male fashion brand that was highly reliant on word of mouth promotion and resistant about investing in more traditional digital marketing channels. We advised expanding on their “bread and butter” by adding digital affiliate marketing capabilities.
Implemented an affiliate program, which rewarded individuals for referring their friends to the website.
Built a multi-level marketing team leader function for those who wanted to make the most of the opportunity. This allowed affiliates to get rewarded for bringing in other productive affiliates (team leader capability).
Created an automated referral incentive function for those who have successfully completed a purchase.
Developed comprehensive training and promotional material to maximize affiliate efforts.
We were able to recruit over 80 affiliates (only ones who generated traffic are included). Over a 12 months period the affiliates have generated over $1.7 million in gross revenue and helped recruit hundreds of other brand ambassadors through the MLM function.
Our client was operating an e-commerce website in the highly competitive mobile accessories space. The business was experiencing a poor 0.3% conversion, a high 48% drop off rate at checkout, and low visitor engagement throughout the funnel.
Revamped website content
Updated website layout for optimal UX
Implemented various software to improve retention, time-on-site, and lead capture
Build in advanced analytics capability by implementing: google tag manager, heat maps, and e-commerce engagement tracking
After 45 days the website conversion rate increased by 4.1%, the checkout drop off rate decreased by 22%, and average customer purchase went up by 11%.
A dietary supplement distributor, with over 14 years in the business, and a large user base. The customer was relying solely on a basic Google Analytics setup to track customer engagement. This was highly restrictive due to the size and diversity of the userbase. Our goal was to identify behavioral patterns to establish advanced targeting and communications.
Implemented Google analytics goals, tag manager, and linked AdWords to assure all vital data is being captured. Added heat map tracking software to establish consumer interest throughout the website and its extensive inventory. Tracked the customer flow to determine which products led to drop off, which increased time on site, and which made people consider increasing their purchase volume. We rebuilt the help pages to determine what questions customers had before adding certain products to the cart or abandoning the website. We implemented software that automatically captured certain users contact info in the background, increasing lead capture rate by 18%. We used SAS to further analyze the data and build extensive customer segmentation, which allowed the client to craft content that hit very specific pain-points for each type of customer.
Key performance metrics increased across the board, including on-site conversion, user time on site, referrals, repeat purchases and purchase volume, and email response rates. The newly captured data allowed us to build a sophisticated sales funnel which prompted customers with additional products specific to their unique needs, at the optimal times and communication frequency. Through the use of the new data, we are currently working on expanding the clients offering through affiliate services, including personal consulting services and paid webinars.
Our client was an established medical analytics platform. The company developed an advanced telemedicine software solution, and wanted to use the existing userbase to help bring it to market. Our job was to do this through minimal marketing spend and build up the user base to 4,000 members within 60 days, in order to satisfy investor requirements.
We re-branded the company creating a one stop, full service medical communications solution. We built an email funnel with a sophisticated multi-level referral program for existing software users. We used retargeting to reach the clients Facebook followers. We created an on-site community where customers came to ask various business development questions, in exchange for sharing the platform with their network. We used the referral program through all of these channels to drastically increase organic reach.
We reached our target within 18 days of main campaign launch, and within the 60 day mark grew the user base to over 7,000 members, nearly doubling our KPI. After combining our fees and campaign cost, the goal was accomplished at $11 below industry average cost of customer acquisition.
Our client was operating a newly established website in a highly competitive wedding industry and failing to achieve SEO traction after working with an award winning Australian agency for nearly 7 months.
Provided complete on-site and mobile optimization
Built premium content and used it to obtain top ranking PR
Researched competitors and established a network with the top channels
Engaged in weekly off-site outreach in order to build high-quality backlinks
Achieved page 1 ranking on more than 90% of keywords
Outranked several companies who had over 3 years of intensive SEO work
The clients conversion rate increased by over 38% and event attendance grew drastically
Our client was working to raise funds for an innovative drone technology. After failing to raise funds from angel investors and VC.
Launched a 30 day KickStarter campaign
Implemented unique social media communication strategy
Ran a full PR campaign to build traction prior to launch
Built an 18,000 person email list of robotics enthusiasts
Used referral incentive and affiliate marketing to build word of mouth
Raised $470,000 via KickStarter
Raised an additional $8,000,000 through VC due to the success and proof of concept established on KickStarter
We took over social media management for a sports news and media channel in the highly competitive Mixed Martial Arts (MMA) vertical. The client’s internal team was putting in nearly 11 hours per day into growing the social media following and was struggling to pull followers from the industry leaders.
Focused on digital PR to drive traffic
Implemented influencer marketing strategies
Used unique referral incentive programs and sweepstakes
Implemented unique content strategy to differentiate the client
Used network marketing with non-direct competing social channels
Facebook – 610,000+ followers
Twitter – 122,000+ followers
Youtube – 160,000+ followers
Instagram (35 days of activity) – 12,700+ followers
Website traffic growth as a direct result of social media activity – 340%
The client was able to increase their advertising and media pages by more than 600% as a result of it’s social media traction.
Our client was operating in a highly competitive healthcare and biotech verticals, where the email open rates stood at mean of 19.14%, with a click through ratio of 2.94%, and click to open ratio of 15.38%. The client was performing more than 15% below industry standards. The client was also obtaining targeted contacts at a rate of $2.80 per contact, which is near average in the respective vertical.
Improved subject lines and content across the board
Helped the client source leads from more cost efficient sources
Established advanced list segmentation based on consumer psychographics and engagement
Updated the wireframe and design of email templates and implemented improved call to action
Email open rate – 42%
Click through rate – 5.3%
Lead sourcing decreased to – $1.20 per contact
