Why Video Marketing is Taking Over Traditional Content Marketing
Traditional Content Marketing
The last ten years have witnessed a growing importance of content creation for businesses from every industry. Businesses today spend a significant amount of time to come up with content that will attract the right customers.
However, with the changes in digital technology taking place, more and more marketers are stressing the significance of incorporating video marketing into the content strategy of their businesses.
In this article, we will share everything you need to know about video marketing and why you should be using it.
What is Video Marketing?
In video marketing, businesses choose to communicate the same information that is shared in words in the form of a short video to their customers. Businesses can also share their company values and the company’s history through videos to make customers feel an important part of the overall brand.
The Importance of Video Marketing
Many statistics speak in favor of video marketing. According to HubSpot, 99% of the customers have reported ease in making purchase decisions with the help of videos.
Also, the likelihood of customers making the actual purchases increases to 64% after they have watched a video.
Apart from the statistics, there are also many other benefits that have been associated with the use of video marketing. Some of the benefits include:
1. Greater Exposure
Even though written content can be shared on all social media platforms, the likelihood of customers viewing video content is higher. This is because watching videos, if made the right way, can prove to be much easier than having to go through layers of text. Also, because it is easy to decipher the message when it is in a visual format, customers are more likely to share the video on different social media platforms. All these factors combined, give greater visibility and exposure to your brand’s message.
2. Increased Brand Recall
The visual feature of video marketing allows it to remain in the minds of the consumer for a long time. Statistics shared by HubSpot reveal that almost 80% of the customers that ha watched a video remember it even after a month of viewing. If they remember the video, they remember the business which increases brand recall.
With the availability of so many new devices, it has become vital to the success of every business to have a message that can be viewed anywhere. Video content does just that. Video marketing is designed in such a way that it can be consumed on every device while keeping everything user-friendly.
Ways to Maximize Results
Even though there is no doubt when it comes to the power of video marketing, using it in the right manner is altogether another matter. To make sure that your video marketing efforts maximize the returns, try to incorporate the following tips:
1. Keep it Short
The main reason why customers prefer video marketing over content marketing is that they do not have to go through a lot of information in the form of text when viewing a video.
Therefore, if you have a video that is long and complicated, the customers will end up feeling the same way about your marketing effort and will eventually lose focus. Keeping the video short and simple will help you maximize the response.
You might have a great video, but if it does not seem relevant to the target audience, it will not be able to make the kind of impact you are expecting. A great video requires you to incorporate the understanding of the target customer and come up with a message that is relevant to them.
Monitoring the performance of your video marketing efforts is also important if you wish to succeed in the long run. With the help of an analytical marketing strategy, you can find out what works and use this knowledge to shape future marketing strategies.
Video production has transformed the world of marketing and is considered to be a necessity for every business trying to reach its marketing goals.
Hiring outside help can ease your burden significantly. Many large marketing firms in NYC specialize in providing their clients high-quality video production solutions and can be contacted for support.