Yes, the popular saying in the marketing world, “Content Is King,” holds true. The way you phrase your message can influence sales as much as the quality of your product. Too often we come across companies who offer a brilliant service or product, but fail to relate it efficiently to their customers’ needs. Too many businesses speak to every segment of their market the same way, and as a result end up reaching no-one on the deep emotional level that creates engagement.
There are many good writers out there, but writing is just one small piece of the puzzle when it comes to developing high quality content. The first step is getting to know your customers. A clear understanding of each segment’s demographics, psychographics, and pain-points allows you to speak to the customer as a trusted source rather than a salesman.
Our writers work side by side with experienced researchers to make sure the content they create doesn’t just sound good, but resonates with the client and drives engagement.