Surveys and Focus Groups

Let’s face it: not all information is available in secondary sources. Sometimes going out and getting opinions and feedback from customers directly is the only way to get the answers you need to make vital business decisions.

FinalStepMarketing specializes in primary research, an invaluable tool that is often neglected by marketing agencies.

We can conduct:

  • Focus groups to get live testing and feedback on your product
  • In-person and digital surveys and results analysis
  • Ghost calling of your competitors to get pricing and strategic details

Accurate and reliable information is the most valuable tool you can have in business. Don’t make another decision that can have a severe impact on your bottom line until you have all the answers. We have the access and experience to obtain most market, consumer, and competitor data that is publicly available, but sometimes getting the right information requires getting your hands dirty.

So what makes us different from every research agency out there? We are marketers first, so we know what data is needed to grow your business and how to acquire it in the most efficient way possible, without having the surveyors perception tainted by any external factors. There are many companies who run surveys, but few who know how to get the right information, the right way. This is where FinalStep, one of New York’s leading research firms comes in.