FinalStepMarketing was born in 1998 as a tri-state based event promotion and production company. In 2003 we saw a major problem in the industry! Companies have become accustomed to “piggybacking” marketing tactics of their competitors or simply employing strategy that was most popular at the time. To a seasoned marketer this tactic is better known as gambling. At a time when the marketing industry was almost entirely branding focused, we were one of the first agencies to recognize the need to develop marketing tactics based on specific consumer demographic and psychographic criteria and further segmenting the user base to create communications that were as closely directed to the target market as possible. We pride ourselves on being able to effectively implement our creative roots with research and analytic driven decision making, something few agencies have been able to successfully incorporate into their model.