Market analysis and research for an investor ready business plan.
Comprehensive market analysis and marketing strategy for a new solar product. Marketing plan is customer outreach focuses and intended for internal strategy and investor presentation.
One of Israel’s top dental implant companies has entered the competitive US market. This is their story!
A new mobile device is entering the market, ready to take down the big boys. We were excited for the opportunity to help them ramp things up in preparation for launch!
A local clinic was looking to rebrand and make themselves stand out during Covid times. Glad we could help!
Detailed buyer personas for a business consulting and education firm.
A unique twist on the traditional Venture Capital space. These guys don’t just help with the money they help you turn your entire business into a highly profitable venture.
A local therapist was looking to gain a new edge on competition during Covid times. Glad we could help give them a new vibe!
Comprehensive brand analysis and re-branding plan for an insurance and financial advisement firm.
High-level, investor ready marketing plan used for a financing pitch and partnership presentations.
A unique marketing plan built in a story telling style.
Detailed audit of meta, google ads, and website for a golfing company.
Brand re-positioning proposal for bottle water company.
Comprehensive marketing strategy for a new app start-up that is quickly revolutionizing the task for hire industry.
Marketing plan for a company that’s helping children sleep comfortably through innovative technology.
Presentation for a large marketing and website overhaul project for a university.
Marketing strategy focused on branding and b2b outreach for an accounting and bookkeeping firm.
Early stage branding plan and buyer persona. The document was later used to format all marketing collateral.
A unique company that used an uber model to connect qualified babysitters with parents who need them.
Marketing strategy for internal use of an in-house marketing department of a medical waste disposal firm.
Marketing plan for an innovative software, including branding and digital marketing elements.
High-level presentation for website and marketing optimization for the ministry of tourism in Trinidad & Tobago.
Brand analysis of the current approach of a Palm Springs based vacation home.
We developed the buyer persona for a Philadelphia based IT provider to assist in developing highly targeted content.
Detailed market study and presentation for a risk mitigation firm.
Market and trend analysis for blockchain technologies.
Real estate investing market trends and projections research.
Market research to determine course structure and focus for an e-learning company.
Market analysis and research for an investor ready business plan.
Research project to determine viability of a new live streaming technology.
Market research for Canadian timber company to identify demand vs supplies trends.
Advertising agency market analysis to identify service options and positioning.
Diagnostic research on local mental health issues.
Research project for bartender training, supplies, and booking services firm research to identify demand and industry trends.
Market analysis for an eLearning company targeting entrepreneur development at early and advanced stages.
Demographic study of the Latin population and economic trends.
Consumer behavior, competitor analysis and market demand in the live support space.
Detailed market study on the trends and forecasts of the IoT industry.
Market study and analysis for a company that provides video production to families looking to preserve their memories.
Market research on a company providing various wearable devices for dogs and cats.
IT sector market, consumer, and competitor research and analysis.
Research on consumer and product demand, trends, and other key factors to assist with product selection.
Market and consumer research and analysis for an immigration services company.
If you are into crypto currency, bitcoin and all that fun stuff check this out!
Living in NYC, we are naturally huge foodies. We love marketing food, doing food mobile app research, eating food…really anything involving food we will do!
Consumer, market, demand, and competitor study for a firmware brand.
Being from NYC and loving everything about it’s historic settlement made this yet another fun project to partake in.
Two of our favorite things; wine and Aussies! Naturally this was a very interesting market analysis project.
Online course businesses are booming and clients are looking to learn more about the trend.
High-level quantitative research to gauge demand of the training services industry growth.
If you like coffee as much as we do, you may enjoy learning about it as much as we did!
Quantitative analysis for consumer demand of an e-commerce fashion retail importer.
Highly comprehensive research document to accompany an acquisition pitch in the medical tech industry.
If you like sports, gambling, or both this French sportsbook research is a great read!
Market study for a fast growing political online news channel.
Healthcare research for mental health services is our favorite work, because we know we are making a true difference through our work.
Market analysis to assist with launch of a digital media company.
A niche fitness apparel company about to launch came to us to help analyze their potential customer base and competition.
Girls love handbags, guys love buying girls handbags, and we loved researching all we could about the handbag phenomenon!
Helping children improve their confidence is a great cause, so we were delighted to participate in this acne research project.
Market study and industry analysis for manager training practices.
Comprehensive Research on the Medical Device Market for Non-Invasive Cancer treatment.
Hardware research for Raspberry Pi market demand, trends, and growth analysis.
Methodology and performance analysis in international management training practices.
Analysis of the highly competitive dating app industry for unique market entrant.
Analysis to determine consumer sentiment for a specific demographic region.
Research for a popular motivational speaker to determine best avenues for expansion.
Comprehensive market and consumer research for a B2B SaaS client.
Demand and trends research for the on demand auto services and maintenance industry.
Study and forecasting in mergers and acquisitions in the medical tech industry.
Market, consumer, and competitor research for a sports supplement brand.
Research on cause and service demand for the home evictions vertical.
Comprehensive study of the IT services industry for a Philly based firm, Nettology.
Market study to determine the demand and trends for a new product in the cold remedies sector.
Comprehensive research on Brazilian Jiu Jitsu. Very fun project as a few of us are long time practitioners.
Crowdfunding campaign research for a company that created the safest motorcycle airbag on the market!
Market research for an innovative telemedicine technology.
Analysis of consumer behavior in the sunscreen industry.
Overview of the software market growth, demand, and consumer engagement.
Market and consumer pain-point research for a digital security coding consulting firm.
Consumer behavior and industry study for the UK tea market.
Analysis of San Antonio demographic landscape for a real estate firm.
Economic analysis and overview of Indian banks and the country’s financial market.
Market overview of the hair extension industry and consumer behavior.
Market research for an anti aging supplement manufacturer.
Statistical and consumer behavior analysis for a gun reform political campaign.
Real-estate is one of our primary industries, so we have plenty of great work to show. This is a fundraising business plan for a home services company.
Comprehensive financial statements and revenue model for investor relations.
Business plan used to obtain bank loan and VC funding for one of the most high-end condo developments in the middle east.
One of our favorite projects in this vertical!
Introductory presentation to draw backers for an innovative cryptocurrency trading platform.
A ground breaking technology startup that’s making high-tech home control possible for everyone!
Business plan for a new franchise branch of an established real-estate firm.
Fundraising pitch deck for imported Italian foods.
The new center services recovering addicts and used the business plan to raise funds and get their operation off the ground.
Extensive video sales letter training content for a financial firm, used for various digital marketing campaigns.
Operational business plan for a start-up fashion business launch.
Operational business plan used for internal development and company structure purposes.
Interactive dog park and lounge business plan intended to raise funds for development.
VC and angel investor fundraising business plan for a sports book and casino platform.
Fundraising business plan for a cyclist apparel e-commerce platform.
Business plan for internal operations of a community social networking platform with a unique twist.
Internal business plan for an athletic fashion, accessory, and apparel brand.
Business plan for a company focused on networking within the organic baby food niche.
Business plan for a unique property review and management company.
A graphic presentation to help raise funding for a new startup in the healthcare space.
Presentations to drive investors to an innovative conference focused on trading and crypto currencies.
Business plan for an innovative skincare product line.
Business plan for a real-estate agency Capital Markets.
Business plan to help raise funding for an innovative motorcycle airbag.
Comprehensive financial statements and revenue model for investor relations.
Introductory presentation to draw backers for an innovative cryptocurrency trading platform.
Business plan financial for a sports apparel company.
Financial model to establish profit margins and growth rate for a mobile app start-up subscribers.
White paper explaining the benefits and intricacies of a new real-estate crypto currency.
Our client is a successful VC fund that is known for hiring war heroes, which is one of the reasons we love working with them.
Complete financial statements for a sports apparel company.
Presentation slides for the Divcon Index
Presentation visualization of complex data tables using JMP software.
Comprehensive financial statements and revenue model for investor relations.
Financial model to establish profit margins and growth rate for a mobile app start-up subscribers.
Comprehensive review of our clients web traffic and recommendations to improve data capture capabilities.
Market data analysis to determine how many fast food units could be profitably sustained in the area.
NFT’s are the future and we’ve been on top of them before they were popular. Check out some of our design skills.
Another creative ad for a start-up marketing service, promoting it’s custom tailored packages.
Creative ad aimed at start-ups looking for help to get to market.
Some fun, unique, and funky social media content for a new helper app start-up.
We built a series of facebook ads, which resulted in excellent conversion, for a high-end dry cleaning chain in NYC.
Facebook banner ad for an office chair product. Used for paid media campaign on instagram and facebook.
Yes, we can even make accountants seem fun! Check out some unique angles we took.
Banned ad for affiliate marketing promotion.
Copy and visual for an Instagram ad of a pain relief supplement.
Amazon paid media ad for a briefcase manufacturer.
A local laundromat launched a social media ad campaign. Included are a couple of the creative visual ads we used.
A graphic used to demonstrate the advantage of using an app that allows for seamless, mobile based business card exchange.
An eye catching banner with a crafty, modern design.
Social media header for a UK based dating app that matches people based on their first date preferences.
Email pitch to the b2c real-estate investor market.
Long form email content and template for a computer services and remote technology company.
Email promotion for a new hair stylist finding and review service.
Email promotion for a new coin, targeted at crypto community forum subscribers.
Promotional emails to advertise a new carpal tunnel relief technology to forum members.
Marketing email to truck owner operators to promote a new safety tech.
Promo email to past customers to announce launch of a high-end cocktail smoker.
Email promotion for a real-estate investing services firm.
Launch announcement email for an online therapy services platform.
Therapy email for a post surgical procedure of a local therapy clinic.
Email marketing piece to introduce an innovative e-commerce fashion platform and database.
Start to the email funnel for a unique e-learning platform.
This template was part of a long and diverse funnel for a fermented food delivery service.
Marketing fundraising funnel used to pitch investors to raise capital for a large real-estate development (copy only).
The client is a popular inventory and productivity management software. The email was sent as part of an ongoing drip campaign to cold leads.
Email marketing pitch for a local medical spa and rehab center.
Initial draft for a marketing automation funnel for a dietary supplement distributor.
Email promo for a newly released mobile application.
Email marketing campaign introduction email for a start-up skincare brand.
Sales funnel targeted at doctors and insurance companies to promote a healthcare tech.
Intro to the email funnel focused on brand introduction of the big data firm.
Complete template design for a popular real-estate agent’s long form structured weekly newsletter.
This email funnel was developed for leads captured pre-launch, in order to maintain interest, gain referrals, and eventual downloads.
Sales email funnel for an insurance and financial advisement firm.
Promotional email for a New York based physical therapy practice.
High visual impact email template for a new supplements company.
Email promoting a camp and various workshops for children with developmental issues.
White paper for a crypto currency launch, with full SEO optimization. Used for a press release as well as lead magnet.
Video script for a production of a product promotion video for an innovative, electronic luggage scooter for kids.
SEO optimized white paper for a craft paper towel brand. Used for digital marketing as well as retail.
Sales presentation for a cyber security company. The presentation was used for client pitching as well as sales training.
Sales presentation for an industrial manufacturing company.
Copy for a utility company presentation used as sales pitch targeting landlords.
Detailed buyer personas for a business consulting and education firm.
This comprehensive video script (visual and audio guide) was used to produce a commercial for a production firm.
Extensive video sales letter training content for a financial firm, used for various digital marketing campaigns.
Marketing fundraising funnel used to pitch investors to raise capital for a large real-estate development (copy only).
White paper explaining the benefits and intricacies of a new real-estate crypto currency.
Uniquely branded coffee company media kit used for partnership marketing.
Brochure for a corporate wellness program based on holistic treatment and nutrition.
White paper for an innovative real-estate platform that connects industry professionals.
A direct marketing presentation for a speaking engagement booking campaign.
Elaborate proposal template for a social media marketing agency.
Site and app store copy for a social communications and networking brand
Edgy media kit for a start-up that launched an innovative slimming gel.
Analysis of the current demographic and economic climate in Oklahoma City.
Copy writing for the page and video script for the Kickstarter campaign page.
We developed the buyer persona for a Philadelphia based IT provider to assist in developing highly targeted content.
Infusionsoft, Clickfunnels, LeadPages and Unbounce competitive analysis on usability and benefits for a mid-size firm with specified criteria.
Executive summary used for influencer invitations during the world strategy summit.
Press release for a brand extension of the famous Spice Mode brand.
Press release for home decoration and design company, used for PRweb and custom distribution.
Cold calling, closing, and detailed rebuttals for a corporate wellness services company.
This chart represents growth of SEO for a software company over a 6 month campaign.
On-site SEO optimization for the overstockdesigns suit retailer.
High-level search engine optimization campaign strategy, covering all key business development and search strategy aspects.
Analysis of on-site SEO issues for an IT firm.
This ad involved the venues actual untrained staff to act in sync. Increased complexity primarily due to training.
This is a commercial for a doctor specializing in on-demand IV treatment for athletes, hungover folks, and anyone feeling under the weather
Brand awareness app ad for a crowdfunding and pre-launch branding campaign.
Animated video for a crowdfunding book launch. Used for on-page and external marketing.
A newly launched car safety seat with 3D render work and animation.
This is a voice-over guided screen capture explainer of the back-end to a telemedicine software system.
App for a new consumer and b2b tax helper application.
A detailed video covering the market need and demand for a platform that connects international real-estate investors with property sellers world wide.
Promotion focused on cause and organizational awareness for marine life.
Highlight video capturing the beauty of the Kauai Island and it’s premier real-estate company.
Commercial focused on experience at a health club franchise.
Instagram and facebook video ad for a mobile car charger accessory.
Basic social media video ad for a light skin therapy device.
Animated storyboard for a mobile app.
Separate 3D render project for a child safety seat.
Logo for a new, Amazon focused coffee product.
Logo for a private security booking firm that specializes in protecting high net-worth individuals.
Local recreation youth basketball team brand identity.
New company logo for a course targeting accountants and other financial professionals to help them grow their practice.
For all the metaverse nerds like us, this was our very first client in the space. We are super excited for what metaverse has in store in the coming years.
Logo design for a car and home security company.
Flik is a new and innovative security company and we were excited to help come up with a catchy brand image for them.
Logo for a start-up management and business development firm.
Logo mimicking the NYC subway token for a new tour company.
A logo with hidden meanings for a local pawn shop.
Logo mockups for a nutritional company set to make it’s mark!
Logo for Manhattan’s fastest growing networking chapter BNI (business network international).
International race car sponsorship firm logo.
A set of draft logos for an innovative nutrition supplement distributor.
Logo for an up-and-coming fashion boutique store.
Logo samples for a successful real-estate agent.
Print and digital marketing piece for an engineering firm. Used primarily for direct marketing.
Presentation for a virtual assistant booking service targeting e-commerce, amazon sellers, and entrepreneurs.
Detailed market study and presentation for a risk mitigation firm.
Front and back of a business card for our CEO.
Strategy for various community development and economic growth projects.
Sales piece for a Covid supplies distributor. Targeting b2b sector
Sales sheet aimed at large retailers to sell an innovative cleaning box tech.
NFT’s are the future and we’ve been on top of them before they were popular. Check out some of our design skills.
Cetrix is a leading provider of personal protective equipment. This is their government pitch deck.
Print flyer for a heating, ventilation, and air conditioning company.
Extensive video sales letter training content for a financial firm, used for various digital marketing campaigns.
A local middle eastern market decided to launch a crowdfunding campaign to expand their operation. This is the email promotion for the campaign.
White paper explaining the benefits and intricacies of a new real-estate crypto currency.
XLN specializes in training top notch executives, so their marketing collateral had to match their quality of service.
Explanatory deck covering the legalities and opportunities for healthcare decision makers and state policy decision makers.
White paper for an innovative real-estate platform that connects industry professionals.
Sales sheet for a stapler attachment accessory product.
One page brochure covering the benefits and functions of a high-tech security firm.
Comprehensive bio, service, and offering presentation for a real-estate broker.
Flyer to promote the sale of a popular restaurant and night life venue in upstate NY.
A mentorship promotion intended to target a competitor’s event attendees.
Our job was to make a boring excel price sheet look sleek, clean, and engaging.
Presentation for a company specializing in supermarket advertising. This was used for corporate pitches and includes some geo design.
A pitch style presentation for an essential oils company.
Large product catalog for Channel Vision.
Digital banner for Facebook and Instagram, promoting a new fitness supplement brand.
Banner for one of the largest Jewish federations in the country, focused on Jewish culture, history, and fundraising for various causes.
Digital banner used primarily for meta ads and social media page headers.
Digital marketing banners for an asset management company.
Advertising banner targeting hair stylists and salons who want greater exposure for their services.
Amazon partner banners for a carpal tunnel relief device.
Digital ad banner used for partner websites in the diabetes health and wellness space.
Advertising partnership banner for an innovative mobile app in the cannabis space.
Marketing banners for a cannabis grower.
Sunset Legacy provides high quality family video production to preserve memories of senior citizens.
Facebook banner ad for an office chair product. Used for paid media campaign on instagram and facebook.
Banned ad for affiliate marketing promotion.
Amazon paid media ad for a briefcase manufacturer.
An eye catching banner with a crafty, modern design.
Complete packaging box design for an amazon focused milk frother product.
Presentation for a virtual assistant booking service targeting e-commerce, amazon sellers, and entrepreneurs.
Detailed market study and presentation for a risk mitigation firm.
Media kit used to attain press coverage for an innovative technology intended to improve tipping culture for service workers.
Sales presentation for a cyber security company. The presentation was used for client pitching as well as sales training.
Strategy for various community development and economic growth projects.
Pitch to digital and brick and mortar retailers for sex enhancement medication.
New cryptocurrency media kit to pitch the coin to forums, podcasts, blogs, and influencers.
Media kit for retail pitch of a new carpal tunnel relief device.
Media kit to pitch the high quality cannabis product to distributors.
Design for a PR campaign for an innovative cannabis NFT brand.
We love working with authors, well all creatives really because we speak the same language. This was one of our favorites.
Media kit built to pitch influencer to various PR channels and attract podcast and radio appearances.
Cetrix is a leading provider of personal protective equipment. This is their government pitch deck.
Presentation kit for media pitching of a dog and cat rescue non-profit company.
Uniquely branded coffee company media kit used for partnership marketing.
Flyer design and 3D rendering work for a property listing.
Brochure for a corporate wellness program based on holistic treatment and nutrition.
A hip mom decided to take her love for cooking to the next level, this media kit helped!
Brochure to promote a large real-estate networking event.
A cool coffee shop in UAE deserves a cool press kit, and that’s exactly what they got!
Marketing collateral promoting a unique app to help real-estate agents prospect new business.
A direct marketing presentation for a speaking engagement booking campaign.
A quick but catchy piece of collateral for a company that specializes in small business consulting.
Presentation for the Listening Party event used to drive attendees and sponsors.
Brochure marketing a new billing technology for mobile carriers.
Edgy media kit for a start-up that launched an innovative slimming gel.
Media kit presentation for a company specializing in medical professional research and networking.
Print collateral for an automotive broker specializing in large fleet sales and rental.
Print brochure for an innovative alarm and security device.
High-end corporate and temporary housing company brochure.
Brochure for a company specializing in improving student retention at universities.
Our client is a successful VC fund that is known for hiring war heroes, which is one of the reasons we love working with them.
Postcard for a local dental office used for direct marketing.
The up-and-coming competitor to task rabbit decided to do some grass roots marketing. This was their primary piece of collateral.
Sales sheet for a stapler attachment accessory product.
A mentorship promotion intended to target a competitor’s event attendees.
Bottle label for a new retail focused cbd gummy brand.
Water bottle packaging for a re-branding campaign.
Product label for a CBD gummy bottle sold by an adult novelty store.
Labels for a supplements company, both content and design provided by FSM.
Eye catching food packaging created for a health brand.
Front and back of a business card for our CEO.
Rendering from all angles for a manufacturing ready military marine and aircraft vehicle.
Design for a branded water bottle company refrigerator.
Design for a newly launched water company’s distribution truck.
Another creative ad for a start-up marketing service, promoting it’s custom tailored packages.
Infographic that shows user experience process for an innovative app.
One page brochure covering the benefits and functions of a high-tech security firm.
We ran a facebook ads campaign to gage demand for a new non-profit start-up concept.
Language learning book with a unique twist!
Our job was to make a boring excel price sheet look sleek, clean, and engaging.
Large product catalog for Channel Vision.
Animated storyboard for a mobile app.
Presentation slides for the Divcon Index
Shop and discover cannabis.
Best Mobile Pirate Game in Black & White.
The best quality supplements with the best service!
Popular publication focused on delivering accurate and honest news surrounding all topics military related.
Sales and information website for an innovative sanitizing box product.
Online store selling various fitness supplements, programs, and apparel line.
Full e-commerce website with affiliate functions, presenting a popular NYC based jewelry collection.
Website for a nutraceutical company focused on education and service overview.
E-commerce website selling a new high-quality nootropic supplement.
Website specializing in breaking political news with a newly launched apparel line.
Company website covering various energy waste reduction and maintenance services.
Large e-commerce website selling adult novelty and CBD products.
Lead capture for a real-estate service targeting both buyers and sellers.
Lead capture page to raise donations for a historic house for people who successfully finished rehab.
Lead capture page for a successful motivator and business coach. The page presents a comprehensive business development course.
Platform for a real-estate investment advisor and influencer.
Landing page for a Miami based, brick and mortar CBD store. Used for PR focused coupon campaign.
Design and e-commerce development for Disney’s famous artist Chuck Jones.
Website for a Florida based landscaping company with some eye catching visuals.
A complex website for a pianu learning SaaS system with some very cool music features.
Content heavy, yet user friendly website for a construction and disaster recovery firm.
New Jersey’s premier professional listing website with a custom business profile and directory.
Website for a skincare and beauty salon and e-commerce store.
UA is a non-profit supporting many key social justice causes, please visit them and support their mission.
Kris is a transofrmative coach and trainer for individuals and organizations, check her out!
A content rich website for a legal support services firm.
A unique company that purchases sports memorabilia, comic books, coins, and other collectibles.
NYC based environmental laboratory website.
We were responsible for updating UX of a popular sports betting platform.
A Middle Eastern insurance and risk management firm website.
Great website built for a company specializing in analyzer management and data acquisition.
Website for a real-estate billing specialty firm.
Environmental safety and testing firm website.
Modern flat design for a leading manufacturer of environmentally friendly cleaning solutions
Organic social media can help a brand build a community of loyal followers and contribute to word-of-mouth marketing. Organic social media has a 100% lead to close rate than paid social media marketing. (Source)
But even with a full-time internal team putting 11 hours a day into building their social media following, our client did not see any positive results. The business was a sports news and media channel in the highly competitive Mixed Martial Arts (MMA) vertical, and our challenge was to pull followers from industry leaders and get our client's new brand noticed.
We increased the brand's credibility, visibility, and engagement and drove high-quality traffic back to the client's web pages using a digital PR strategy. We shared content about the company, its products, and services and engaged with potential customers across multiple social media channels. By building brand awareness, we build trust and build brand loyalty.
Implemented influencer marketing strategiesSince we were dealing with a new brand, getting the brand noticed and building trust with the target audience was essential. We collaborated with relevant influencers already engaged with the target audience and had existing credibility to attract new customers. By leveraging influencers' reach, we could reach people who otherwise wouldn't be interested in our client's brand. We were also able to test out different content types that work best for different audiences and what type of influencers are most likely to resonate with them.
Used unique referral incentive programs and sweepstakes87% of Americans will willingly give up their personal information for a reward (source). If people feel like they're getting something in return for following a brand, they're much more likely to follow along and even recommend that brand to others. The referral incentive program we ran reached a wider audience and garnered attention for the client's brand.
Implemented a unique content strategy to differentiate the clientWith content being such a hot topic, we needed to find ways to get our client's content out there and make it stand out. Our client already knew about this topic and could speak with authority in this niche. We created a unique voice and identity for the brand — using different formats and tones of voice and putting a unique spin on the content. The content was focused on the specific audience and customers, making it easier for customers to take an interest and interact with the brand.
Used network marketing with non-direct competing social channelsWe used non-direct competing social channels to reach out to people who may not have heard of our client's business and find potential customers we could nurture through email. We were able to scale our efforts, build brand awareness, and increase visibility cost-effectively
Eight months into the campaign, the number of followers on our client’s Facebook, Twitter, Youtube, and Instagram accounts had grown by the thousands.
Facebook – 610,000+ followers
Twitter – 122,000+ followers
Youtube – 160,000+ followers
Instagram (35 days of activity) – 12,700+ followers
Traffic to our client's website traffic grew by 340% due to social media activity. Our client also increased their advertising and media pages by more than 600% due to social media traction.
Our client, a large PPE (personal protective equipment) distributor operating under strict regulations amid Covid, wanted to reach individual decision-makers at schools, government, and other select industries.
The client was operating under a tight marketing budget and had limited time, negating many traditional marketing channels.
We scraped contacts from multiple sources and parsed out essential information such as email addresses, phone numbers, job titles, and personal details. We then segmented the contacts before starting any marketing effort to ensure we reached the right people at the right time with the right message. We effectively targeted each individual with customized messaging, saving time and money.
In addition to helping us warm up prospects, direct mail got our client’s name out there and got people talking. To make our direct mail outreach effective, we took time to think about who we’re sending it to, what they need, and why they should care. This helped us personalize messages for every recipient. We also took the opportunity to show off our client’s style and personality through messaging and content that resonated with the target audience.
Phase 2: Conducted a cold calling campaignHaving researched our client's target audience, we embarked on a cold calling campaign to pitch potential clients.
A cold calling campaign is a form of telemarketing where salespeople (known as "callers") call on prospective clients, typically strangers. In its simplest form, cold calling consists of calling phone numbers until one connects with a live person, at which point the caller can begin to pitch the potential client.
Our cold calling efforts identified potential customers who had not been reached by other means. As our client's product was relevant to only a tiny percentage of the population, marketing efforts had not reached those people. Cold calling enabled us to reach them directly.
Phase 3: We send out a 5-piece email sequenceWe scheduled a sequence of 5 emails to send out to a target audience over some time automatically. The messages were personalized to individuals’ actions and level of interaction with our client’s brand, allowing us to send content that addressed their specific interests and concerns. The personalization created a relevant rapport between the brand and potential clients, resulting in better click-through and response rates.
The average cost per lead (CPL)for all industries is $198, while in the healthcare and medical field alone, CPL is $286. (Source). We qualified leads through a thorough questionnaire, followed by a qualifying call from the client’s rep, and were able to provide highly qualified leads for the client for well below this cost —at only $62.
Google accounts for at least 92% of global searches, accounting for an estimated 5.6 billion searches per day. (Hubspot) 64.6% of those searching google with the intent to buy a product click on google ads, with the remaining 35.4% accounting for organic search. (WordStream)
But our client, a popular veterinary clinic in the tri-state area, wasn't reaping these benefits from their google ads campaign. They had hired a prominent local agency to manage their ad spend. But after six months, they had burned through $27k with no results to show for it. We audited the campaign to determine why it failed to scale and implemented some changes we thought could help.
After a thorough audit of the client's ad-spend and performance metrics, we implemented these changes to their google ads campaign:
Adjusted ad copy to focus on differentiation and customer pain pointsOur audit uncovered that the client's ad copy didn't effectively appeal to the target market. We took a series of steps to correct this:
First, we figured out the problem in the target market,Next, we wrote copy positioning the client as the best solution for that problem. Lastly, we told the target market how the client can solve their problem and why solving that problem is essential to them. With these steps, we were able to help the client differentiate themselves with compelling ad copy that gets people's attention and appeals to their emotions.
Integrated a more thorough negative keyword listAlthough the ad campaign used a few effective keyword options, it did not integrate a negative keyword list. We improved the client's keyword strategy by adding a list of negative keywords. With this approach, we focused the campaign only on the keywords that mattered to the target audience and ensured that ads were only showing up for people who wanted what the client had to offer.
Implemented a comprehensive split testing programWe implemented a split testing program to improve Google Ads performance by comparing different versions of ads and landing pages against each other. We tested different ad headlines, copy, imagery, landing page changes, and others to find the version with the best performance. We also tested the impact of changes on click-through rate (CTR) and overall cost per click (CPC). Trying all these variables gave us a complete picture of what was working and what wasn't.
Eliminated low converting income, age, and demographic segmentsThe client's site had many low-value customers, resulting in a low conversion rate and low earnings —In other words, the ROI (return on investment) was poor. We conducted a segmentation exercise to pick the right target audience and boost ad performance by focusing the ad budget on high converting segments.
Implemented a post-lead-capture referral incentive program on the landing pageCustomers who opt into a campaign by filling out a form are high-quality leads — the very act of opting in displays a high desire to engage with a brand. Such leads are more likely to recommend others.
We implemented such a referral program and encouraged referral follow-through by offering incentives.
After just ten days of work, the website experienced an 86% rise in clicks. The cost per conversion dropped by 66.3% ($10.84 to $3.65). The lead to paying customer rate increased from 28% to 42%
Owing to this success, we replicated the campaign to Microsoft Ad Center to increase reach while retaining the cost of customer acquisition.
Facebook Ad campaigns accounted for over a quarter of all digital spending in 2020 – 25.2% - just behind Google at 28.9%. (Source) Our client was operating a Facebook Ad campaign with a $7,000 daily ad spend, converting at $8 per sale after four months – with ongoing support from a Facebook representative.
After analyzing the data in several different ways, it was apparent that the campaign was losing the client thousands of dollars per day, essentially putting them on the verge of going out of business. We assessed the client’s ad performance, engagement, clicks, and other key metrics to begin developing a plan to bring them from ruin to reigning supreme in a short period of time.
After a careful assessment of our client’s current Facebook Ad campaign status, we created a plan to bring the campaign out of a pit of spending and into a realm of earning – here is what we did:
Automated Email Sales Funnel:These emails are created to go out to recipients at a set date and time – in a specific order. We created this funnel to help advertise our client and their business, creating more engagement with clients (past, present, and future).
Referral Incentive and Affiliate Program:Word-of-mouth-marketing is a great way to spread the word about a business – we used this concept with our client’s ads to bring exposure to their referral and affiliate program incentives.
Advanced Tracking Systems for All Landing Pages: :It was important for us to track the number of times our client’s landing pages were accessed, the bounce rate, and other key metrics. To help ensure that the client’s funnel was working correctly, we implemented a series of advanced tracking systems to gather the data necessary to create the optimal conversion rate.
Revision of all Ad Content and Video Promotion Design:Using the information we had gathered; it was apparent that ad revisions and the revamping of promotional videos was necessary. Using our expertise in the industry, we were able to make the necessary changes to positively promote the client through revised ad content and video promotions.
Market Research Leading to a Complete Revamp of Campaign Targeting:Industry trends are always changing and evolving – our team did the necessary research to determine what areas of campaign targeting were being missed by the client’s previous campaign efforts. Upon conclusion of our research, it was apparent that a complete revamp of the campaign for targeting was necessary.
The average cost per click (CPC) on Facebook is 94 cents, making it a cheaper platform to advertise on than LinkedIn, Instagram, and YouTube. (Source) After 45 days, our client began seeing remarkable results from the implementation of our carefully designed plan.
Looking at the screenshot below, you can see that the conversion on nearly all the ads within the campaign were brought down below 90 cents. This is almost unheard of and unattainable in the industry. These results show that with a good strategy, the proper research, and a team behind you with the necessary skills – great ad conversion is a goal that can be achieved.
Our client was a lifelong entrepreneur with limited funding but large ambitions. His idea was a unique software targeted at real-estate brokers. He knew he did not have the budget to contract an agency to do all the work for him and understood that having a low-skilled off-shore team handle the marketing would not allow him to get ahead of the competition. He wisely decided to contract Final Step on a mentorship basis.
Companies that engage in ongoing research on their target markets experience more growth and are more profitable —29.6% for those conducting quarterly research vs. 19.9% for those who don't research. (Source) We used different research tactics to get relevant consumer, marketing, and competitor insights, giving us a deeper understanding of our client's market and potential customers and identifying gaps in our client's product offering. We gathered information about their demographics, psychographics, values, needs, and motivations, which helped us uncover what people want and need and how customers used our client's product.
Built an easy-to-follow marketing strategy that fit his skillset and the time he had to dedicate and focused on organic marketing rather than expensive media buying.DIY marketing can work, but there are plenty of ways it can go astray if you don't know what you're doing. A good marketing strategy should be easy and fit your skillset. Due to our client's limited funding, he needed a marketing strategy that he could execute by himself. We built a marketing strategy suited to his strengths and weaknesses and focused his efforts primarily on organic marketing. With organic marketing, the client reached people interested in what the company had to offer.
We provided comprehensive one-on-one training until the client was comfortable taking over independently.Our client learned about marketing strategies, tactics, and techniques through our training sessions. The client got the opportunity to ask questions and clarify misunderstandings about marketing. Our client learned what to do and where to start with our expert guidance. In addition, we helped the client find his voice as a marketer, helping his business stand out in a competitive landscape.
Through guidance and support of our network, the client obtained excellent press and cross promotion from partner companies, expediting growth without a significant upfront investment. After reaching the 10,000-member benchmark, we connected him with strategic investors to further expand the business. The software is currently one of the top sellers in the industry and has been featured by many notable real-estate publications.
Referral marketing has proven to be one of the most reliable and cost-effective customer acquisition methods. 23% of people say they'd try a new ecommerce subscription box based on a recommendation. In contrast, 12% of people say they'd subscribe because they like the product. (Source)
But word of mouth alone cannot sustain a steady stream of customers and sales. Having relied on word-of-mouth promotion alone to acquire new customers, our client, a well-known male fashion brand, resisted investing in more traditional digital marketing channels. We advised expanding their "bread and butter" by adding digital affiliate marketing capabilities.
16% of ecommerce sales in the US and Canada result from affiliate marketing. Through the program, we built brand awareness, drove more interest to the site, reached new customers, and increased sales.
We built a multi-level marketing team leader function for those who wanted to make the most of the opportunity, allowing affiliates to get rewarded for bringing in other productive affiliates (team leader capability).This role focused on bringing in new members and motivating them to become part of the multi-level marketing team. As a result, the product's affiliate network was built with minimal effort while providing potential benefits such as increased income and access to new markets.
We created an automated referral incentive function for those who have completed a purchase.Referral incentives are a great way to encourage customers to share their experience with a business with others. To implement a successful automated referral incentive, we considered the following factors: 1) Offered relevant and meaningful rewards 2) We simplified the reward system, providing just enough options. 3) We ensured timely handout of rewards. We increased our client's reach and grew the business faster through this program.
We developed detailed training and promotional material to maximize affiliate efforts.By providing comprehensive training and creating a promotional plan, we equipped affiliates across all the various aspects of the program, enabling them to promote products to their audiences effectively. Training maximized the level of affiliate participation and drove more conversions.
We recruited over 80 affiliates (this number only includes affiliates who generated traffic). Over 12 months, the affiliates generated over $1.7 million in gross revenue and helped recruit hundreds of other brand ambassadors through the MLM function.
Conversion optimization (or conversion rate optimization) is the art of optimizing the process that results in a visitor converting into a customer. Rather than focusing on getting more people to a website, conversion optimization is more about getting the right people to a site so that they convert into customers. It requires testing different messaging and formats to optimize engagement and conversions.
Our client was operating an e-commerce website in the highly competitive mobile accessories space. The business was experiencing a poor 0.3% conversion, a high 48% drop-off rate at checkout, and low visitor engagement throughout the funnel.
One of the things we noticed about the client's website is that the content was lacking, resulting in a stale brand image, lower conversion rates, and lower engagement levels.
We revamped website content to keep the site fresh and relevant. We also highlighted critical strengths and value propositions, establishing trust in the brand and making it easier for potential customers to connect with what the client is all about.
Updated website layout for optimal UXThe layout and design of a website are fundamental because they impact how much users interact with a site and how likely they are to become customers.
We redesigned the client's website to have a simple, modern, and aesthetically pleasing design. We created an intuitive layout that makes it easy for users to navigate and optimized the site to be mobile-friendly. Attractive color schemes gave the website a unique look and feel.
Implemented various software to improve retention, time-on-site, and lead captureOptimizing the client's website for a great user experience helped increase retention. We also implemented software that tracks retention metrics such as bounce rate (how many users leave the site after visiting it) and time-on-site (how long they spend) to keep this retention momentum going.
As a result, we were able to identify high-value users and know the channels that drive the most traffic and conversions. Our client increased the chances of retaining valuable leads and customers by investing in these channels.
We built into the website advanced analytics capability by implementing google tag manager, heat maps, and e-commerce engagement tracking.Using Google Tag Manager (GTM), we tagged and tracked different elements on the website, including pages, images, and videos. Heat maps allowed us to analyze the impact of our marketing campaigns by monitoring visitor interaction with the website —we could see where they clicked and which areas they spent the most time on.
Finally, e-commerce engagement tracking helped us track visitor behavior, identify opportunities for improvement and improve customer engagement. Our client could see which products were selling the most, which products had repeat sales, and follow trends in sales and traffic.
After 45 days, the website conversion rate increased by 4.1%, the checkout abandonment rate decreased by 22%, and the average customer purchase increased by 11%.
55% of all Websites use Google Analytics (Source), but most Google Analytics users only rely on its basic functions and never quite scratch the surface of what this analytics tool can do.
Such was the case for our client, a dietary supplement distributor with a large and diverse user base built over 14 years in the business. The customer relied solely on a basic Google Analytics setup to track customer engagement. Due to the size and diversity of the client's userbase, basic google analytics couldn't capture essential insights such as behavioral patterns —meaning the client couldn't execute advanced targeting campaigns. Our goal was to identify behavioral patterns to establish advanced targeting and communications.
With this advanced analytics approach, we could measure progress and optimize the client's marketing strategy for success. By connecting Adwords, we could see which keywords brought in the most visitors and how much they spent. We helped people find what they are looking for by tagging content with specific keywords. By setting up Google Analytics goals, we could track traffic sources, how long people stayed on the site, and the steps they took on the site before purchasing or exiting. We understood how engaged users were with the site through metrics like bounce rate, time on page, and session duration.
We added heat map tracking software to establish consumer interest throughout the website and its extensive inventory.We implemented Heat maps -visual representations of website traffic- that display the relative levels of user engagement across different site areas. We were able to see where users spent the most time on the website and which areas of the website consumers visited most often.
With the information gleaned from the heat maps, the client could identify potential areas for improvement and develop more effective marketing strategies to improve conversion rates, increase engagement and boost sales.
Tracked the customer flow to determine which products led to drop off, increased time on site, and made people consider increasing their purchase volume.We observed customers' purchasing habits to determine which products and services likely led to high returns and low drop-off rates. Understanding which products were most attractive to customers allowed us to tailor marketing efforts accordingly, ultimately increasing customer satisfaction and retention.
We rebuilt the help pages to determine customers' questions before adding certain products to the cart or abandoning the website.Help pages provide insight into what customers are trying to accomplish by visiting your website. These pages act as a gateway for visitors to ask questions about products and services.
Providing answers to these questions proved to be a great way to improve conversions and reduce cart abandonment. Our client explained complex topics on the help pages, giving people assurance, proving the brand's expertise, and gaining people's trust.
We implemented software that automatically captured certain users' contact info in the background, increasing the lead capture rate by 18%.This process was two-fold: first, the software automatically captured customer details in the background. Second, the marketing automation software would automatically populate specific fields (with the captured contact information) when customers tried to sign up, making the process easier and less time-consuming.
We used SAS to analyze data further and build extensive customer segmentation, allowing the client to craft content that hits specific pain points for each type of customer.We further analyzed data through SAS and Segmented our client's customers into subgroups based on characteristics to target them better and focus your efforts where they will have the most impact.
Although the client had a mailing list, it didn't indicate whether or not the potential customer wanted to buy. We needed to create much more valuable segments made up of people who showed genuine interest in what was being offered.
Companies that use data, test everything they do, and automate decisions using data and analytics will take the future. (Source)
After implementing our campaigns, the following key performance metrics increased: on-site conversion, user time on site, referrals, repeat purchases, purchase volume, and email response rates. The newly captured data allowed us to build a sophisticated sales funnel that prompted customers with additional products specific to their unique needs at the optimal times and communication frequency. Using the new data, we are currently working on expanding the client offering through affiliate services, including personal consulting services and paid webinars.
A brand isn't just about visuals. It's also about the story behind a company and values like trust and authenticity — 88% of consumers say authenticity is "important." In comparison, 50% say it's "very important" when deciding to support a brand. (Source). People also want brands that care about something —55% of Gen Z prefer to buy from eco-friendly and socially responsible brands(Source)
Eager to revamp its image to appeal to its existing user database and gain investor confidence, our client, an established medical analytics platform, needed to build up the user base to 4,000 members within 60 days —with minimal budget spend. It was the only way to get investor support for their advanced telemedicine software solution.
We changed the logo and other visual elements of the company to create a new brand identity, reinforcing the values people associate with the business, improving brand recognition, keeping the business relevant, attracting new customers, and increasing customer retention rates.
We built an email funnel with a sophisticated multi-level referral program for existing software users.A referral program is a great way to build your email list and increase sales. But only if you design it right.
We created a multi-level referral program and gave exclusive offers to existing customers, incentivizing them to share their email addresses and encourage others to do the same. We effectively reached a large customer base and built a network of high-quality customers who are likely to refer new customers in the future.
We used retargeting to reach the client's Facebook followers.Retargeting is key to reaching the desired audience more effectively. Through retargeting, we showed our client's target customers who had shown interest in the brand an ad based on the information they have shared on social media.
Targeting specific people increased their likelihood of engaging with the brand and eventually increased traffic to the client's site.
We created an on-site community where customers came to ask various business development questions in exchange for sharing the platform with their network.The on-site community allowed us to tap into a valuable network of potential customers while providing valuable insights into the effectiveness of the client's offering.
By encouraging collaboration and feedback between customers, the business was able to improve the quality of their product on an ongoing basis and, perhaps more importantly, build trust and empathy with customers and help them feel more connected to the company and each other. This approach also provided the company with valuable information about how customers interact with the product, allowing the client to make changes.
We used the referral program through all of these channels to drastically increase organic reach.By creating a referral program, we increased the number of people who have the company in their social media stream resulting in more social shares and engagement and, in turn, increasing the brand's exposure and leads to further sales.
Referrals also acted as a third-party source of validation when pitching potential clients, helping to demonstrate that the client was generating solid organic traction on these channels without any paid marketing spend. Potential clients were much easier convinced they were dealing with an authentic business that they should consider.
We reached our target within 18 days of the main campaign launch and, within the 60-day mark, grew the user base to over 7,000 members, nearly doubling our KPI. After combining our fees and campaign cost, we accomplished the goal at $11 below the industry average customer acquisition cost.
With funding from banks being so red-tape-ridden and challenging to acquire, Angel investors and VC funding are often seen as the answer. But these two funding sources aren't ideal either —an average internal rate of return of 22% makes them very profitable for investors but quite expensive for entrepreneurs. (Source)
Faced with such challenges, our client failed to raise funds for their innovative drone technology from angel investors and VCs and called us to assist.
Kickstarter is a crowd-funding platform that allows entrepreneurs to raise money for a project. We used Kickstarter to raise funds by asking people for donations. We were successful, thanks mainly to our other ongoing marketing efforts. In addition to getting funds for our client's innovation, we built a community around our client's brand and got people excited about it.
Implemented a unique social media communication strategyPlatforms like Linkedin and Twitter are helpful for networking, staying in touch with investors, and finding new business opportunities. We created a personal connection with prospective customers and investors by investing in social media. We built trust through sharing company news and insights, engaging with customers and prospects, and building brand awareness.
Ran an entire PR campaign to build traction before the launchBy running a PR campaign before the product launch, we created a buzz around the brand and got people excited about the new product.
Built an 18,000-person email list of robotics enthusiastsWe provided the client with immediate access to a pool of potential customers to develop and nurture relationships by creating such an extensive email list. The email list was also an excellent way for the client to start building a sales pipeline — and ultimately, a great way to begin growing business revenue.
Used referral incentives and affiliate marketing to build word of mouthWord of mouth is the most effective form of advertising because people trust other people more than they trust companies. 70% of US adults would trust a product recommendation by family or friends. (Source).
We implemented incentives to attract new customers because people are willing to refer others if they get something in return. We gave people a reason to talk about our client's business and spread the word about it with affiliate marketing. The recommendations also created a sense of community and trust among the people who know and love your business.
In addition to building a following on social media and an 18,000-person contact list, we raised $470,000 via Kickstarter. The innovation gained investor confidence due to our success on Kickstarter, raising an additional $8,000,000 through VC funding.
68% of experiences online start with a search engine search. (Source). SEO increases visibility, making it easy for web visitors to find your brand on search engines. The more visible your brand is, the higher it will rank in the search engine results pages.
Our client was operating a newly established website in the highly competitive wedding industry and failing to achieve SEO traction after working with an award-winning Australian agency for nearly seven months.
We conducted on-site optimization to improve SEO performance, provide visitors with helpful content, and encourage them to stay on the client's site. We also optimized the site to be mobile-friendly —to make it responsive on all devices (phones, tablets, and laptops). Optimization included content and design and technical considerations to make sure the site loads quickly.
Built premium content and used it to obtain top ranking PRWe created high-quality, compelling content to reach a wider audience, help the client stand out from the crowd, and earn extra attention from influencers. We also made the content authentic, exciting, and visually engaging. The content was of different types and provided valuable insights and information for the target audience.
By creating quality premium content, we boosted our client's SEO rankings, increased brand recognition, and built trust among customers.
Researched competitors and established a network with the top channelsWe looked at the competition, identified their strengths and weaknesses, and strategized ways to exploit those. With insights from the competitor data we analyzed, we made better decisions about our client's strategy and tactics. We were also able to open up new opportunities to network with top channels, helping us build a solid presence to attract more leads from Google and help the client's site rank higher in search results.
Engaged in weekly off-site outreach to build high-quality backlinksOff-site outreach is an essential part of SEO. It is critical for a website's success in the long term and for driving traffic and converting visitors into customers.
Off-site outreach allowed us to get quality backlinks relevant to our client's site and increase the site's credibility. We concentrated our outreach on websites that have content that relates to our client's business in some way and that are already getting a lot of traffic from search engines.
Email marketing is one of the most effective ways to personalize messages based on the recipient's interests, drive engagement, create leads, and increase sales. 93% of B2B marketers distribute content via email. (Source).
Our client was operating in the highly competitive healthcare and biotech verticals. The email open rates for these verticals stood at 19.14%, with a click-through ratio of 2.94% and a click-to-open ratio of 15.38%. The client was performing more than 15% below industry standards. The client also obtained targeted contacts at $2.80 per contact, which is near average in the respective vertical.
Email subject lines are the first thing people see when they open an email. With this in mind, we improved the client's email subject lines to make them trigger curiosity and intrigue in recipients. We made them short, engaging, and relevant to the client's brand. We also used relevant keywords that capture the recipient's interest and make them want to scroll to the email content. In return, the emails received higher open rates.
After assessing the lead generation strategies used by the client, we decided to think outside the box and generate leads cost-effectively. We employed lead generation tactics such as: looking into the database of old and dormant customers, reaching out to older customers, incentivizing loyal customers, finding customers through relevant hashtags, opt-in forms, etc.
Advanced segmentation demystifies a target audience and tailors your campaigns to fit specific groups of people. We did this by looking at psychographics to understand what motivates the audience and what they need. We were thus able to target them with effective messaging that engages them.
We decided to think about what we wanted to achieve with the email marketing strategy. One of the things we looked at is the template design. Essential factors such as where to put images, text alignment to suit how most people read content, where to place the CTA and how many times, etc., were all considered while looking at the design. In addition to the layout, we also worked on other elements, such as color.
Our client's email open rate shot to 42% in just one month, more than double the industry standard in health and biotech. The click-through rate increased to 5.3%, while the cost of lead sourcing decreased by 57% to just $1.20 per contact.