Currently, advertising has moved from newspapers and televisions to social media, where everyone is your target audience. Every company, no matter how small or large or new or old, is using social media to find potential customers. However, since the information is endless, presenting it in an organized manner has become a challenge. Search engines rely on algorithms to find the most relevant sites for which you have searched. SEO these days plays an important role in your restaurant’s advertising, making it necessary for you to understand it.
What is SEO?
SEO stands for Search engine optimization. Websites use search engine optimization techniques to outrank other websites on search engine result pages. You can do SEO in two different ways: off-page SEO and on-page SEO.
Off-page SEO refers to the practice of creating backlinks socially and on other websites to direct traffic from those sources to your website. On the other hand, on-page SEO is the method of improving the front end of your website to make it SEO-friendly.
As search engines give results based on relevance, you can turn that to your advantage through these steps:
Define Your SEO
You must first understand who your target demographic is and what do they most often search. Learn the location where you will be operating, find out what the people around you want and often search.
You Can Broadly Define Keyword Search in 3 Terms:
High-Level Terms: Terms mostly searched by tourists such as “restaurant” or (city name) restaurant
Mass-Market Terms: terms that are often searched online by every demographic regardless of age. For example, pizza, burgers, Indian food etc.
Brand Terms: Add keywords of your restaurant’s name. You rarely want to use your brand name in keywords because if your brand is not very popular, not many will search for it.
Please the Crowd
Now that you have found your identity its time you start appealing to the social media demographic. On Social media, take reviews seriously and offer an incentive if a customer had a bad experience.
Use Twitter and Snapchat to communicate with your customers and give offers to university and college students.
Back to Backlinks
Many advanced search engines use social signals and keywords to check relevance. However, backlinks and links to other web pages, also influence the search results in search engines. You must create backlinks with Blog sites or review sites. This will evidently increase your rankings in search engines and attract customers.
With these tactics, you can easily target and attract your desired audience. Since SEO is not as expensive as other marketing methods, both large and small companies can benefit from it. If you do not know how to research the keywords relevant to your industry and business, you can always hire a team of professionals. In conclusion, there is a lot of competition and to stay ahead, you should use SEO to your advantage.